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Prepaid Legal leads can make the difference between being successful and total loss in your business. But, not all leads are created equal.

Whether you choose to buy leads or generate your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:

1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with consistent success. But, they didn't start with an interest in making income, and they're going to need a lot of teaching.

2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the serious ones, address their concerns and guide them into your business.

3. Active network marketers. These leads are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by becoming a member of a program.

The most qualified prepaid legal leads are those in the 3rd group: current multi-level marketers.

Why?

Well, as mentioned above, you know they have an interest in making a profit with network marketing. You won't hear them say, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're beyond that; they know better.

They also understand the profession better than someone who's never been in network marketing. So, once they enroll in your downline and get up to speed, they'll create results much quicker (and with less preparation) than a regular person.

Lastly, they probably know other active network marketers: their upline, downline, and even cross-line distributors they met at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.

They're in a business, though, and not always looking to embark upon something new. It's your job to subtly, and with great care, pique their interest without setting off any alerts.

The best way to do this is to start with an offer that helps them in their existing opportunity... something unrelated to your program. Something generic, like marketing tools or training.

Procure their trust, and demonstrate your value to them by assisting them to move forward with their existing business. Show them that, unlike their existing sponsor, you are showing them things that yield results. But make it understood that the only people who get your true focus are the people contributing to your personal success.

At that point, becoming a member of your organization will be the next rational action.

In conclusion, you can target potential customers, you can go after opportunity seekers, or you can go after active MLMers. Of the three, active network marketers have the greatest potential to explode your organization with the least effort. Focus your effort there, and your income will never be the same.

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