My Article Archive

With 500 million (and growing) unique users globally, Facebook is the number one social networking site in terms of activity and subscriptions. What began as a garage initiative by Mark Zuckerberg has now become the largest phenomenon on the web.

An user interface that allows for fast communication and the ability to make fan pages and groups at click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is a variety of social applications which were developed and made available inside the Facebook environment.

These applications enables users and friends to do joint activities such as playing games that run forever, sharing photos, videos, and web links, and many more.

How does this aid a marketer?

Generally, media plans were drawn to include TV channels, publications, or other media which could grab maximum eyeballs and efficiently reach a selected target audience. The science of segmentation and targeting has become only more accurate with regards to social media.

Facebook offers a large variety of avenues to communicate with the audience, which opens up a totally different world of possibilities to have a successful dialogue with consumers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is ads on Facebook. The difference, however, is the fact that you could create your own ad in a matter of minutes and also specify the details of your target group in terms of demographics and kinds of discussions where you wish your ad to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite stars and their own homegrown businesses. Major brands have also made their official pages on Facebook that have a huge, immediate fan following all over the world. The fan page has enormous power to convey first hand information about the brand and also to collect immediate and honest feedback from your consumers.

Branded applications: Among the most effective techniques to engage an user toward your brand is by creating a Facebook application; this might be a game or a contest, with your branding coming across carefully through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you wish to attract. It also offers analytics and page insights that give good feedback and measurement on the process done.

The options provided by Facebook could be creatively explored and used judiciously for bringing about best benefits to any brand.

But, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or thumbs down. Availing the service of a social networking consultant to work out a social media strategy might be required so that your efforts will not be in vain.

Facebook - A Powerful Strategy To Promote Organisation
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