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Business opportunity lead brokers don't always narrate the whole story. They often don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.

Regrettably, these three aspects are crucial to judging the quality of a business opportunity lead.

First of all, let's consider the way to obtain traffic.

To make this simple, let's take an example from the real-world: billboard promotion.

Most people have had the experience, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an online marketing junkie like me, the most recent training audio on CD,) when suddenly a sign on the side of the road catches your eye.

Apart from the exact billboard, and the ad put on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll produce a completely different business opportunity lead.

This is also true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Secondly, let's consider the "offer."

What did the advertisement promise the business opportunity lead? What is their expectation? They responded to the advertisement for a purpose, and while your broker might be suggesting that they're interested in an online business, that's not always the case.

Back when I still bought leads, I remember purchasing a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was apparent to me that none of the leads I purchased were serious about setting up an online business. Actually, they had been responding to an ad offering them an opportunity to win a free computer system.

So, the offer is critical and can't be disregarded. It helps make the difference between a business opportunity lead which is enthusiastic, also thrilled, to talk about your opportunity versus wasted money.

Last of all, knowing the number of times the business opportunity lead has (and ever will be) sold is important.

The truth is, your typical online business opportunity lead is not willing to whip out their credit card and sign up for an opportunity immediately. Instead, they're curious checking out carefully dipping their toe in the water and doing their due diligence.

The point is, it often takes time -- lots of time -- for an individual to decide to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Just lately, I had someone become a member of my team who had been on my mailing list, getting occasional emails from me, for over eight months. Therefore, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get swamped by my competitors. No thank you.

So what's the answer?

Honestly, I stopped buying leads entirely. After wasting literally thousands of dollars buying every kind of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, making your own leads is better. You manage the source of traffic, you manage the offer (and thus, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to join your business opportunity.

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